Audi nixes V8-powered R8 Spyder, delays A8 Sedan

While many carmakers adjust their product lineups and launch schedules to accommodate the worst global economy in recent memory, Audi is adjusting too - but to take competitive advantage rather than just to play catch-up.

Or at least that's how Audi is explaining its decision to launch the R8 Spyder with only the 5.2L V10 engine found in the R8 V10, skipping right over the 4.2L V8 found in the base R8. The smaller engine could be added later, according to the reports, but so far the V10 is expected to ride out the rest of the current R8's product cycle as the only option for the Spyder.

Another move to push product cycles to a more advantageous position is the delay of the A8. Both changes in product were dug up by Car and Driver, and while the specifics aren't official, the reasoning makes sense.

Pushing the launch of the A8 back to after the Frankfurt Motor Show, where it was previously scheduled to debut, puts the car in prime time for the Detroit Auto Show where it will be able to take advantage of minimal competition for the spotlight due to decreased manufacturer attendance.

The delay also lets the current A8 get the remaining sales it can, since the rate of purchase has slowed across the market.

Posted in: Audi, Audi A8 Sedan, Audi R8 Spyder, Car